I see social media as a canvas for storytelling - a place where words, images and film come together to spark connection. With a BA in English Literature and Film from Queen Mary University of London and a Masters in Philosophy from Birkbeck, I’ve trained myself to look at stories from every angle - finding the hidden perspectives that make content feel alive. My work moves between copywriting, product photography, crafting aesthetic visual grids, filming and editing. I’ve collaborated with both global brands and small, family-owned businesses. Having worked in agency settings as well as independently as a freelancer, I understand both the fast-paced demands of large-scale campaigns and the more intimate, hands-on approach needed for smaller (but no less mighty) projects. No matter the scale, my goal is the same: to craft compelling content that feels intentional, imaginative and sparks authentic connection.

A well-crafted brand story has the power to transport audiences on a journey, evoking emotions, creating shared experiences and fostering a sense of belonging.

Anyone can “do” social media. Anyone can create content.

However, doing these two things right is a time consuming and multi-dimensional process. There are many ingredients that go into crafting an impactful online presence, all of which involves a blend of strategy, high quality content, creativity, consistency, engagement, data and analysis.

In an age where consumers increasingly crave meaning and connection, the ability to captivate online has become a crucial differentiator for brands seeking to stand out and forge lasting bonds with their audiences, turning customers into loyal advocates.

A well-crafted brand story has the power to transport audiences on a journey, evoking emotions, creating shared experiences and fostering a sense of belonging.

By tapping into the universal language of storytelling, brands

  • CONTENT CREATION

    I offer tailored social media and content creation services. Whether it’s editing existing videos and photos to suit specific platforms, producing high-quality product photography and videography for product-based businesses, or capturing authentic, engaging content through onsite visits for service-based businesses in Surrey and London, I create strategic content designed to connect with your audience and support your business goals.

  • COMMUNITY MANAGEMENT

    Building and nurturing a vibrant online community that fosters engagement and loyalty is an art. From handling your social media interactions, moderating discussions and ensuring a positive environment for your audience, the goal is to enhance your brand's presence and cultivate a strong, connected community where I turn followers into brand advocates and drive meaningful connections.

  • INSTAGRAM GRID CURATION

    As the saying goes, a picture is worth a thousand words. What audiences first see as they land on your profile will often be the deciding factor as to whether they will stay longer or leave. I provide visual mock-ups that are designed to demonstrate a variety of work and capabilities that authentically portray your brand whilst achieving an attractive visual aesthetic that target audiences will resonate with.

  • CONTENT CALENDAR

    You have the last word, always. I understand that some clients prefer a more hands-on approach and it is my priority to ensure every piece of content is reviewed and approved by you before it goes live. I design a tailored schedule to provide you with complete control and peace of mind over your social media content. Once your content is created, I send it to you for approval. This collaborative process ensures that your brand’s voice and messaging are perfectly aligned with your vision, giving you confidence in your social media presence while maintaining the flexibility you desire.

  • CONTENT SCHEDULING

    It's crucial that your social media channels are always active and engaging. I'll ensure your social media presence remains consistent and engaging without the hassle, taking full responsibility for publishing your content across various platforms, meticulously planning and scheduling each post to align with optimal engagement times. This not only maximises reach and visibility but also ensures your brand voice remains active and relevant.

  • ANALYTICS & REPORTING

    By meticulously collating data from various social media channels, I generate detailed monthly reports that provide a clear picture of your current strategy's performance. These reports are essential tools for understanding key metrics, identifying trends and pinpointing areas for improvement designed to optimise our efforts, ensuring that your online presence remains dynamic and effective in this ever-evolving digital landscape.

  • PAID ADVERTISING MANANAGEMENT

    Maximise your reach and results with expertly managed paid social campaigns. I handle every step - from audience research and ad creation to campaign optimisation and reporting, ensuring your budget is spent effectively and strategically. With data-driven targeting and continuous performance monitoring, your ads will reach the right people at the right time, driving traffic, engagement and conversions.

  • SOCIAL MEDIA STRATEGY

    A strong social media presence starts with a clear, data-driven strategy. I create a tailored roadmap that aligns your online efforts with your business goals, ensuring every post, campaign and interaction has a purpose. Your strategy becomes the foundation for consistent, impactful content and efficient management - helping you connect with the right audiencem strengthen your brand and achieve measurable results.

  • DIGITAL MARKETING CALENDAR

    Stay organised, consistent and strategic with a bespoke digital marketing calendar. I create a month-by-month content plan that maps out campaigns, key dates, platform-specific posts and promotional opportunities - all aligned with your business goals. This ensures your marketing stays proactive, helping you maintain a steady presence, maximise engagement and make the most of seasonal trends and events. Your calendar becomes your marketing blueprint, giving you clarify, structure, and a clear path for executing content that delivers results.

CATCH A GLIMPSE OF SOME OF MY WORK 👀

CATCH A GLIMPSE OF SOME OF MY WORK 👀

Instagram Reel:

Creative video promoting jewellery pieces for a contemporary luxury jewellery brand

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Creative communications agency

Instagram Reel:

Aesthetic lifestyle video for a fine jewellery brand

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Luxury event & party design brand

Instagram Reel:

Perspective video for an interior design brand


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Contemporary, nature-inspired fine jewellery brand